My portfolio
A collection of projects across strategy, design, UX, content, social media and other marketing communication challenges.
Co-designing subscription user experience with Vivactive
UX strategy and facilitation
Solving complex user experience problems requires deep collaboration. For this project, I conducted user research and brought together design teams across the client and its agency to review the research and co-design potential solutions to problems identified.
Promoting great school counselling with Mick Cooper
Content design and social media
To promote the launch of a research paper on school counselling I worked with Mick Cooper to create easy-to-print materials for schools and social media posts to promote the research findings.
Redesigning a brand to stand out and align the team with GENE Commerce.
Brand strategy and management
In this project I conducted research, set an strategy, hired a design team and oversaw a brand rollout across print, web and office.
Improving brand awareness and trust with TV advertising with Parcel Monkey.
Brand strategy and management
In this project I combined primary research, creative strategy and hired a team to execute on the vision to create a more friendly, trustworthy brand.
Conducting a study of the therapeutic industry
Content strategy and production
For this collaboration with author Mick Cooper, I conducted a study of different therapeutic models and produced an infographic showing the results
