Co-designing subscription user experience with Vivactive
Vivactive
Vivactive wanted to improve their customer experience and needed help identifying their most pressing problems to solve.
Co-designing subscription experience
Reviewing Vivactive’s existing data I found evidence of a range of issues across their crucial product subscription experience
To create alignment around these problems and the required collaboration between product, design and leadership, I facilitated a co-design workshop to discuss the research, review user journeys and start exploring solutions.
Co-designing was new to Vivactive but they enjoyed working together to prototype different solutions around identified user problems. They also appreciated seeing videos of customers and summaries of the research, building momentum around solving these problems.
Collaboration across product managers, web designers and developers helped devising solutions that were technically feasible and commercially satisfying.
What people said
Vivactive’s product manager
This workshop has really helped me understand better some of the problems our customers are experiencing.
Vivactive’s agency UX designer
Xabi did a great job at bringing everyone together, showcasing his research and breaking typical silos and unspoken rules about user experience design.